Betterday is a 100 percent Vietnamese owned brand and is the world’s first Fairtrade International labeling licensed brand from a developing country. We are committed to the development of Vietnamese agriculture through local level partnerships to produce high quality products which deliver real benefits to farmers.

Betterday products are produced in cooperation with farmer groups and rural small and medium enterprises. By  working with producers as trading partners we can improve their livelihoods, increase their incomes and link them with markets on terms that are beneficial for them.  

What is Fairtrade?

 The Fairtrade Certification Mark is an independent guarantee from Fairtrade Labeling Organization (FLO) that products with the Fairtrade label have been certified in accordance with international Fairtrade Standards.

Certification to Fairtrade standards mean that the products have been produced and processed according to the highest international standards of food safety and health, as well as high social, labor and environmental standards.

What are the Benefits?

Buying Betterday Fairtrade products gives three main benefits for you and your family.

High Quality: Betterday Fairtrade products are certified by Fairtrade to be produced and processed to the highest international standards.

Good Health:  Betterday Fairtrade products meet European agricultural standards for food safety and chemical use.

Social Benefits: The purchase of Fairtrade labeled products enables the improvement of working and living conditions of farmers in Vietnam and encourages environmental protection.