betterday is a 100 percent Vietnamese owned brand and is the world’s first Fairtrade International labeling licensed brand from a developing country. We are committed to the development of Vietnamese agriculture through local level partnerships to produce high quality products which deliver real benefits to farmers.

We are pleased to introduce betterday Fairtrade products to the Vietnamese and international market. betterday Fairtrade products are international standard high-quality products produced in cooperation between MDI Joint Stock Company and farmer groups. High quality and safe betterday Fairtrade tea, cashews and coffee are good for you and your family and also bring great social benefits to farmers and their families.

betterday products are produced in cooperation with farmer groups and rural small and medium enterprises. By  working with producers as trading partners we can improve their livelihoods, increase their incomes and link them with markets on terms that are beneficial for them.