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tea coffee and cashew from Vietnam  
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betterday is a 100 percent Vietnamese owned brand and is the world’s first Fairtrade International labeling licensed brand from a developing country. We are committed to the development of Vietnamese agriculture through local level partnerships to produce high quality products which deliver real benefits to farmers.

We are pleased to introduce betterday Fairtrade products to the Vietnamese and international market. betterday Fairtrade products are international standard high-quality products produced in cooperation between MDI Joint Stock Company and farmer groups. High quality and safe betterday Fairtrade tea, cashews and coffee are good for you and your family and also bring great social benefits to farmers and their families.

betterday products are produced in cooperation with farmer groups and rural small and medium enterprises. By  working with producers as trading partners we can improve their livelihoods, increase their incomes and link them with markets on terms that are beneficial for them.



MDI and the betterday brand was lucky enough to win the inaugural Be Fair Award for promoting South-South Fairtrade. betterday was selected the winner from an international field of 23 entries from 16 countries and collected the award from the Belgian Minister for Development Cooperation, Charles Michel at a ceremony in Brussels on the 6th October 2009. We are very grateful to the Trade for Development Centre of BTC for supporting this award and we feel very humble to have been selected as the winner against many very successful international organizations.

MDI Director, Nguyen Tuyet Minh made a presentation at the International Fair Trade Seminar organized by the Europe-Korea Foundation on September 22nd, 2009 in Seoul, Korea. The purpose of the Seminar was to raise awareness of Fairtrade in Korea, and Ms. Minh made a presentation highlighting the benefits and challenges of developing Fairtrade systems in Vietnam, including the development of the betterday brand.